The Chicago Newborn
PHOTOGRAPHER
Live your dream.
Most photographers dream of having a business that lets them
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Earn a sustainable full-time income doing what they love
With the freedom to schedule AROUND the other aspects of their life
WITHOUT the constant stress of not knowing when and how their next booking will come in
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Don’t just SURVIVE booking-to-booking, have the freedom to THRIVE doing what you love.
MEET YOUR GUIDE
Hi, I'm Jess
I’m ready to introduce you to the thing that REVOLUTIONIZED my business and took me from barely surviving in this industry to THRIVING… Lifestyle Newborn Photography.
Not that long ago I was like MOST photographers. I was struggling to cobble together a couple shoots a month on my off-days and spending my breaks scrolling the Instagram feeds of all the Photographers living MY dream. I was sick of working a job where I had little to no control over my hours, where I was regularly gone from my young kids for 13 hours at a time and had to put in months in advance to go on vacation.
But then everything changed and it all began when I quit focusing on family shoots and started focusing on Lifestyle Newborn Photography. I spent over a year and thousands of dollars learning Lifestyle Newborn technique, and learning marketing directly to first-time pregnant moms and you wouldn’t believe how that investment TRANSFORMED my business. I went from barely surviving on a couple of low-paying shoots per month to a THRIVING business… And now I’m training other photographers to do the EXACT SAME THING!
Why is Lifestyle Newborn Photography the KEY to success?
The Lifestyle Newborn Photography market is unique for family photographers. The clientele is easily targetable (once you know what you’re doing) with layered ads, they are generally an untapped market, and they have a time constraint pushing them to book. In many ways, this mirrors the experience of advertising as a wedding photographer but with one HUGE difference. Wedding clients are one-time clients.
By comparison, Newborn Photographers do multiple shoots for MOST of their Newborn Clients. In fact, because of the email ad funnel I include in this course, you can expect to do regularly do up to FIVE SHOOTS for one client family in the first 14 months you know them.
After that, with almost no added effort and no ad spent you will regularly do one to two shoots PER YEAR for most of you families including all their future births. On top of that, Newborn Clients tend to refer more business than other segments of photography. In fact, on average, I receive one referral client per new client WITHOUT OFFERING INCENTIVES.
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The Bottom Line
Using this information in this course, you can establish a client base in the next 18 months
that will keep you booked for several years.
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So what are you waiting for?
Your path to sustained bookings:
The FOUR STEPS to Success
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Step 1: Get access to the ALL INCLUSIVE Newborn Photography MASTERCLASS
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Step 2: Learn or Refine your Newborn Photography technique, session flow, and editing with the included modules and resources (including REAL behind the scenes where you see THREE ENTIRE Newborn sessions from start to finish)
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Step 3: Implement my Lifestyle Newborn Specific branding and marketing strategies and ads to target the PERFECT clientele
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Step 4: Convert the flood of inquiries into bookings and return business using my EXACT client email copy and retention funnel.
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So if you’re tired of the burnout and the grind, hustling for every shoot wit little to show for it…
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"If you are looking for something like this because you’re interested in really growing and expanding your business in ALL aspects, I HIGHLY recommend checking out Jess’ course. I WILL be utilizing all the tools I learned in my business so I can continue to grow MY business.”
-Anissa D of @annisadphotography (over 80k Followers on Instagram)
My Commitment to my Students:
My goal is for you to transform your business and life beyond your wildest dreams. You deserve it. I know that when I was in your shoes just a few short years ago this course would have CHANGED MY LIFE… but I also know I would have had a LOT of questions. I’ve done my best to present the information in a simple and clear way that answers a lot of those questions preemptively but as things come up I will be there with you every step of the way to further clarify directly. If you have questions, ask them directly in the course module and I will answer them myself.
Money-Back Guarantee
I am so confident in the value and effectiveness of the information in this course that I offer a no-questions asked full 30 day money back guarantee. That’s it. No conditions.
So what are you waiting for? You have NOTHING to lose and the business and life you’ve been dreaming about waiting for you on the other side…
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What's included in the class?
Over 30 in-depth, easily referenced modules
4 hours of exclusive behind-the-scenes footage
75 pages of downloadable resources and templates
On-going support, I personally answer every question
The PROBLEM with “Family Photographer”
You want to know a secret? Lifestyle Newborn Photographers do more Family Photography shoots than most family photographers. Do you want to know why? Because we’re FIRST.
In all marketing there is a foundational principle. In order to be highly successful you have to be the BEST, the CHEAPEST, or the FIRST.
In photography being the CHEAPEST is never a good strategy. Your TIME is valuable so doing more shoots for little to no money doesn’t move you toward sustainability. Moreover, you’re not going to get referrals and return business as the bargain option, so leave that to JC Penny and value yourself more than being cheap.
Being the BEST can be a strategy but what I’ve learned is that MOST people don’t have the artistic mind or eye to really be able to differentiate between most of us good photographers and the transcendent award winning photographers we all envy. What MOST people are looking for is a particular style (which I lay out how to achieve in the course).
This leaves being the FIRST. This is why Lifestyle (the style) Newborn Photography is your key to becoming an amazing FAMILY photographer. Your clients are trusting you with what will likely be their FIRST shoot as a family. If you implement the information in this course and deliver them an amazing gallery that is the envy of their friends and family, you will have a FAMILY client for life. And THAT is the key.
The SUCCESS you’ve been DREAMING of
Take control over your HOUR and work AS MUCH (or as little) as you want
Make 2-4 times MORE per hour for your photography (any 10x more per hour than your side job)
Finally have the freedom to channel your unique CREATIVITY to the RIGHT clients
Find MEANING, PURPOSE, and JOY in what you do FULL TIME
Why Lifestyle?
It should not come as a surprise that you need to be up on the latest trends to be successful as a Full-time photographer. This is why it’s so surprising that more people have not switched to the absolute MOST IN DEMAND style of Photography available right now.
Whether it's weddings, elopements, maternity, engagement, families, or newborn without a doubt Lifestyle is the way to go. Lifestyle photography is a unique synthesis of capturing authentic real moments and emotions through direction and prompts. The truth is, posed and portrait photography is on its way out and while many people THINK they want documentary photography (no direction or prompts) the truth is, in order to capture the best moments, clients need a little help getting there. What this means is that if you scroll the most popular and in demand photographers out there today you’ll see what likely looks documentary photography but is in reality LIFESTYLE photography.
But the industry (especially as it concerns newborn photography) just hasn’t kept up. And THAT is why you’re going to be one of the most highly sought after photographers in your market.
How do you get there? It’s all in the course: From prompts to positions (and especially those REAL behind the scenes) by the time you’re done, you’ll be a lifestyle PRO.
Journalistic photography
Authentic, connection-based
Lifestyle Photography
Posed portrait photography
In-Home is Key
In two words, in home is all about Connivence and Comfort. Using the techniques in this course you’ll learn that the final product of In Home Photography can be as good or better than any studio or outdoor environment without the expense and unpredictability of those environments. The couple (who just had a baby remember) will be also be MUCH more comfortable, intimate, and relaxed and that any professional photographer knows, that makes ALL the difference. Skeptical? Take a look at the all the images you see on this page or the gallery below, every single one was taken in-home, without artificial lights, and only using the gear that fits in a single shoulder bag.
NO setting up large awkward strobes, props, and beanbags
NO studio rental fees or space to clean
NO cancellations for weather or seasonal factors
NO last minute no-shows and wasted time
ALL the comfort, simplicity, and authentic emotions for your clients
And if that feels impossible, DON’T WORRY. EVERYTHING you need to know is in THIS COURSE.
Course Modules:
WHAT IS LIFESTYLE PHOTOGRAPHY
BENEFITS OF IN HOME SESSIONS
PRICING + PACKAGES
SCHEDULING NEWBORN SESSIONS
EMAIL TEMPLATES
"HOW TO PREPARE FOR YOUR SESSION" CLIENT GUIDE
"WHAT TO WEAR" CLIENT GUIDE
CAMERA GEAR
WHAT I BRING TO NEWBORN SESSIONS
NEWBORN SAFETY
READING BABY'S CUES
SOOTHING TECHINQUES
SWADDLING
CAMERA SETTINGS
MASTERING INDOOR LIGHTING
LIGHTING IN THE NURSERY
LIGHTING IN THE MASTER BEDROOM
LIGHTING FOR BABY PORTRAITS
POSING AND DIRECTING
PROMPTS FOR MOMS
PROMPTS FOR DADS
PROMPTS FOR SIBLINGS
WORKING WITH PETS
SESSION FLOW
WHY I GIVE ALL THE DIGITALS
EDITING BABY'S SKIN
EDITING FOR INDOOR LIGHTING
GALLERY DELIVERY AND SLIDESHOW
CREATING A FACEBOOK AD
KEEP CLIENTS COMING BACK FOR LIFE
BEHIND THE SCENES: 2 WEEK OLD
BEHIND THE SCENES: PREEMIE
BEHIND THE SCENES: 3 WEEK OLD WITH TODDLER AND A DOG
BEHIND THE SCENES: EDITING
What happens if you DON’T invest in this course?
If you choose NOT to invest in this course you have two options. First, you could do what MOST photographers do, nothing. Keep on the same path of struggling day to day to build up a client base, knowing deep down that if you keep doing what you’ve always done, you’re almost surely going to keep getting the same results. ALTERNATIVELY you could take everything you have learned here and do what I did, figure out your own path to success. If you’re absolutely not going to invest in the course, this is the better option but I’ll let you know up front, I spent thousands of dollars and thousands of hours blazing that trail. If you choose that path, eventually I do believe you will learn this stuff elsewhere and someday be successful but at what cost of time and money better spent?
What happens if you DO invest in this course?
Believe it or not, the financial side of this investment is essentially no risk. If you’re serious and diligent about implementing the course material, you’re going to cover that cost likely before you even have to pay the credit card you purchased with! After all, one, or at most two, bookings will cover what you paid. And if you decide for whatever reason it’s not for you in the first 30 days, you’re going to get your money back. It’s that simple!
The bigger investment is your time and effort to implement what is laid out in this comprehensive course. If you make THAT investment you skip the trial and error phase and will start moving toward sustainable regular, full-time income immediately. You’ll see, over the coming weeks and months, inquiries and bookings coming faster than you can schedule them out. You’ll quit that job that you hate or stop having to think about getting a job you don’t want. By this time next year you’ll likely be making the hard choice to raise your prices, hire a second shooter, or start turning down bookings.
Your Investment
I want to be clear. This is an INVESTMENT and not a small one but I am so sure that if you take this course and implement the steps you will see a HUGE return on that investment.
The largest investment you’re going to make to have success with this course is the time you spend implementing the strategies I lay out in the course. I did my absolute best to make the process simple and clear… but it’s absolutely going to require time and effort on your part… my guarantee is that the time you put in taking the course and following the strategies will NOT be time wasted.
As far as your financial investment to get access to this course, I’ve priced this at $695. That includes the course, three behind the scenes, and over 75 pages of extra resources and customizable templates (and don’t forget, this part of your investment carries with it a FULL 30 day money back guarantee). Most photographers make back the full cost of the course on the FIRST shoots they get as a result of implementation of the course material. PLUS these strategies will be with you for life so the sky is the limit on what the total return on this investment could be.
So are you ready to make the best investment you’ve ever made?
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$1,200
Who is this course for?
You love the idea of in-home newborn photography but you haven’t found the right guidance or implementation plan to start advertising these sessions.
You’re tired of feeling like you’re not making progress in your business or maybe it’s moving slower than you’d hoped. And you're ready for a business model that is profitable and provides steady income year-round.
You’re willing to put in the upfront work to add newborn photography to your business (or launch your business for the first time) as long as you know that every bit of energy you invest has been tested and proven for success.
You’re excited to plan and launch your newborn sessions to an audience of high paying clients who are easy to find and even easier to market to.
What other Photographers thought
"This course has been a complete game changer for me and my business and has completely transformed the way that I navigate in home sessions… It is SO worth the investment!"
-Briana
"A lot of photography classes I’ve gone through are full of fluff. This course is to the point, it is worth your time and you walk away with knowledge you can put into action right away. I highly recommend if you haven’t purchased this class, do it RIGHT NOW!"
-Erin
"I would 100% recommend the Lifestyle Photography academy to ANY photographer."
-Rachel
100% Money Back Guarantee
I'm not here to sell you on something that won't TRANSFORM your business so:
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if you watch the course and know you're not going to put in the work,
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if you genuinely do not like Newborn Photography
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if you realize photography isn't your DREAM
I'll give you your money back. Simple as that. As much as I wish it was, Newborn Photography is just not for everyone. Should every photographer at least try it though? Absolutely. But you're not going to use this to revolutionize your business, I want you to keep your money and invest it in something that will.
The only reason I can even offer this to you is because I know it DOES WORK.
So if you’re on the fence and worried about striking out with this investment, or getting into the class and realizing it’s just not for you, put your mind at ease. You're safe.